A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising Bowei Chen, Shuai Yuan and Jun Wang University College London {bowei.chen, s.yuan, j.wang}cs.ucl.ac.uk

Source URL: yuan-shuai.info

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Brownie, director of advertising operations at eBay North America. Programmatic, like many th

Source URL: cc.ebay.com

CSI 2016 editorial schedule February HEVC – technology & licensing insights Programmatic advertising: good for the TV industry? 2016 trends & predictions

Source URL: www.csimagazine.com

VARICK 101 Better, Smarter Advertising Programmatic is the most efficient way to purchase media and connect with your brand’s audience. There are hundreds of programmatic technologies you could implement, so why should

Source URL: varickmm.heartburst.com.au

Programmatic Advertising Steve Thompson Digital Media Consultant @thompsondigital Agenda

Source URL: i0.1616.ro

CSI 2016 editorial schedule February HEVC – technology & licensing insights Programmatic advertising: good for the TV industry? 2016 trends & predictions

Source URL: www.csimagazine.com

www.pwc.com www.iab.net IAB Programmatic Revenue Report 2014 Results

Source URL: www.iab.net

• Internet advertising
• Demand-side platform
• Supply-side platform
• Online advertising
• Media agency
• Advertising network
• BrightRoll
• TubeMogul

Smart AdServer launches an original programmatic rich media solution Paris, 14 SeptemberAt dmexco, Smart AdServer, the direct and programmatic advertising platform, announced that its publishers can now extend th

Source URL: smartadserver.com.

Supply Side Platform A 100% Fill Programmatic Advertising Platform The OpenX Supply Side Platform (SSP) maximises revenue across all screens and ad formats by exposing each impression to all demand sources simultaneously

Source URL: uk.openx.com

• Online advertising
• Marketing
• World Wide Web
• OpenX
• Supply-side platform
• Ad exchange
• Revive Adserver
• Real-time bidding
• Yield management
• Advertising network
• LiftDNA

Q2 2015  FRANCE VIDEO MARKET AT-A-GLANCE To help marketers understand the dynamics of the programmatic video market in Q2, Videology analysed our video advertising data from April 2015 through June 2015 in France and

Source URL: www.videologygroup.com